Aspen & Arlo is a specialty wrapping-paper brand known for its wide selection of decorative and themed gift-wrap designs. The company focuses heavily on visual variety, offering patterns for holidays, birthdays, weddings, baby showers, pets, sports, hobbies, and other occasions. Its website says the paper is made from 90 GSM fine-art paper, is tear-resistant, printed in the USA, and uses sustainably sourced paper.
What Is Aspen & Arlo?
Aspen & Arlo specializes in decorative wrapping paper rather than being a general gift retailer. Its collection includes a very large variety of designs, from seasonal Christmas patterns to floral prints, animal designs, personalized-looking themes, and novelty prints.
One of the main things that immediately stands out about the brand is the breadth of its catalog. For shoppers who are trying to match wrapping paper with a particular person, event, hobby, or theme, the selection can be much more interesting than the standard designs available at supermarkets or big-box retailers.
The company describes its wrapping paper as premium 30-inch-wide rolls available in two lengths. Its product descriptions also state that the paper is 90 GSM, tear-resistant, printed on one side, made using sustainably sourced paper, and printed in the USA.
Aspen & Arlo Wrapping Paper Review
The biggest reason I can understand why shoppers are attracted to Aspen & Arlo is the design selection. There are many patterns that feel more distinctive than ordinary holiday or birthday wrapping paper, and the brand appears particularly strong when you need something specific rather than generic.
Customer feedback on individual products also shows plenty of positive comments about the appearance and physical feel of the paper. For example, reviews on the company’s product pages describe some designs as beautiful and unusual, while customers mention that the paper feels substantial enough to create crisp corners when wrapping gifts.
There is also positive feedback from customers purchasing through Etsy. Several Etsy buyers have described the paper as high quality, attractive, and carefully packaged, with one customer specifically mentioning that the roll arrived quickly and was protected from bending or being squished during delivery.
At the same time, I would not assume that every roll will provide exactly the same experience. Some independent customers have complained about blurry printing, thin paper, the lack of cutting grids, and rolls that did not seem to provide as much usable paper as expected for the price.
What Customers Say About Aspen & Arlo
Customer feedback is one of the areas where I would pay the most attention before ordering. There are clearly satisfied customers, particularly on individual product and marketplace listings, but there are also repeated complaints on independent review platforms.
The Better Business Bureau currently lists nine customer reviews for Aspen & Arlo with an average rating of 1.22 out of 5. The complaints include concerns about customer service, shipping, product quality, exchange policies, and order problems. BBB also notes that its reviews are submitted by customers and are not independently verified.
Some BBB reviewers have nevertheless acknowledged positive aspects of the product. One customer described the quality as good while specifically criticizing the reliability of shipping times. Another complaint concerned missing cutting grids, the construction of the rolls, and blurry printing. Aspen & Arlo has responded to some of these reviews and explained that its current return policy requires requests within 14 days of delivery.
Reddit Feedback
Reddit discussions provide another useful perspective because shoppers tend to discuss practical issues such as paper thickness, print quality, value, and their actual wrapping experience. In one Reddit discussion about Aspen & Arlo, users expressed interest in the company’s large selection but also raised questions about paper sourcing and transparency. One customer reported buying two rolls and being unhappy with the paper quality and refund experience.
Another Reddit discussion about Aspen & Arlo included customers who liked the concept and designs but criticized aspects such as print appearance, the absence of gridlines, packaging, and the perceived value for money. These are individual experiences, so I would treat them as useful warning signs rather than proof that every customer will experience the same problems.
Marketplace Reviews
The marketplace feedback is noticeably more positive in some cases. Aspen & Arlo’s Etsy shop has reviews from buyers who describe the wrapping paper as high quality, attractive, and carefully packaged. One customer called the designs worth the higher price because they were unlike anything else they had found.
Shop listings also show positive reviews for individual Aspen & Arlo products. For example, one Polar Plunge listing has customers praising the paper’s thickness, sturdiness, appearance, and ease of cutting. Another Winter Forest Era listing includes a customer who praised the paper quality and beautiful prints but felt that the smaller roll was expensive for the amount of paper provided.
Paper Quality and Design Selection
From a product perspective, Aspen & Arlo’s biggest advantage is the combination of design variety and its stated 90 GSM paper specification. The company’s product pages position the paper as thicker and more durable than ordinary wrapping paper, while also emphasizing high-definition printing and tear resistance.
For me, the design selection is the strongest part of the brand. If you’re wrapping a gift for someone with a very specific interest or personality, finding an appropriate pattern can make the gift feel considerably more personalized.
However, price should be considered alongside roll size. Some customers have commented that the amount of usable paper can feel limited relative to the price, particularly with smaller rolls. Shop reviews also show that at least some buyers felt the smaller formats were expensive despite appreciating the paper quality and print design.
Shipping and Delivery
Aspen & Arlo currently states that its wrapping paper is printed to order. The company says orders typically ship within a handful of business days, although processing can take longer during busy holiday periods. Once shipped, standard ground delivery generally takes 1–5 business days depending on location. The company currently ships only within the contiguous United States and offers free ground shipping on orders over $100.
This is an area where independent feedback deserves attention. Several BBB complaints mention delayed shipments, including customers who said their orders took considerably longer than expected.
Because much of the brand’s business is likely to be seasonal, I would be particularly careful about ordering close to Christmas, a wedding, a birthday, or another event where the wrapping paper is needed by a specific date. The company’s own policy acknowledges that turnaround times may be longer during busy holiday periods.
Aspen & Arlo Return and Refund Policy
Aspen & Arlo currently has a 14-day return policy. Customers have 14 days after receiving an item to request a return, and the product must be unused, undamaged, in its original packaging, and accompanied by proof of purchase. Customers are responsible for return postage.
Sale items and gift cards are listed as non-returnable. The company also states that orders cannot be canceled once they have been placed. If a customer changes their mind, the stated process is to receive the order and then return it according to the applicable policy.
Refunds are processed after the returned package has been received and inspected. If approved, Aspen & Arlo says the refund is issued to the original payment method within 10 business days, although banks and credit-card companies may take additional time to post the refund.
For an expensive or time-sensitive purchase, I would read these terms before ordering rather than assuming that an unwanted item can simply be exchanged after the fact.
Is Aspen & Arlo Legit?
Aspen & Arlo operates an active ecommerce store with product information, customer-service contact details, shipping information, and a published return and refund policy. Its products are also sold through marketplace channels such as Etsy, where customers have posted independent product reviews.
The more relevant question for a shopper is therefore not simply whether the store exists, but whether its products, pricing, delivery expectations, and policies fit what you need. Customer feedback indicates that experiences can differ significantly, particularly between product satisfaction and the overall ordering or support experience.
Pros and Cons of Aspen & Arlo
Pros
- Very large variety of decorative and themed wrapping-paper designs
- 30-inch-wide rolls are available
- Company states that its paper is 90 GSM fine-art paper
- Paper is described as tear-resistant and sustainably sourced
- Products are printed in the USA
- Many customers praise the designs, appearance, and thickness of individual products
- Free ground shipping is available on qualifying contiguous-U.S. orders over $100
Cons
- Some customers consider the wrapping paper expensive for the amount provided
- Independent complaints include shipping delays and customer-service issues
- Some customers have reported blurry printing or other quality concerns
- Some customers dislike the lack of cutting grids on the back
- The return window is limited to 14 days
- Customers are responsible for return postage
- Orders cannot be canceled once placed according to the current policy
- Holiday orders may take longer to process
My Take on Aspen & Arlo
What I find most appealing about Aspen & Arlo is the sheer variety. If your priority is finding a wrapping-paper design that feels unusual, personal, or appropriate for a very specific occasion, the brand has plenty to explore.
I also like that the company provides specific information about the paper, including the 90 GSM specification, roll dimensions, printing location, and sustainability claims. That makes it easier to understand what you are paying for compared with generic wrapping paper.
Where I would be more cautious is value and delivery timing. The independent feedback I found contains repeated complaints about shipping and customer support, while some shoppers feel the quantity of paper does not justify the price. At the same time, marketplace and product-specific reviews show that other customers are genuinely happy with the designs, paper quality, and packaging.
For me, Aspen & Arlo makes the most sense when the design itself is important enough to justify paying more than you might spend on conventional wrapping paper. I would also order early enough to leave room for the brand’s stated processing and shipping times, especially during the holiday season.
How to Save on Aspen & Arlo
If you are planning to buy from Aspen & Arlo, check the latest Aspen & Arlo coupons and deals before checkout. A valid promotion can make a meaningful difference when you’re buying several rolls, particularly because shipping is free on qualifying orders over $100.
I would also compare the final price after any discount with the number and size of rolls you’re purchasing. Because some customers have raised concerns about value, looking at the total amount of usable wrapping paper rather than simply the percentage discount can give you a better idea of what you’re actually paying.
Final Thoughts
Aspen & Arlo stands out primarily for its extensive selection of distinctive wrapping-paper designs and its stated premium paper specifications. There is meaningful positive feedback from Etsy and individual product listings, with customers praising the appearance, thickness, variety, and presentation of the paper.
However, the independent customer experience is more mixed. BBB reviews and Reddit discussions include complaints about shipping delays, customer service, print quality, cutting grids, pricing, and refunds. These are individual customer reports rather than evidence that every Aspen & Arlo order will have the same outcome, but they are worth considering before placing a time-sensitive or large order.
If you love the designs and are comfortable with the pricing, Aspen & Arlo offers a selection that can be difficult to replicate with ordinary wrapping-paper retailers. Before purchasing, I would check the current product specifications, review the return policy, allow enough time for printing and delivery, and look for available Aspen & Arlo coupons and deals to reduce the overall cost.