If you are looking for natural body-care products designed for sensitive or irritated skin, Anything Brands is an interesting brand to consider. The company focuses on plant-based body-care solutions, with its current range centered around Anything Butt Hemp Butter and Anything Itch Hemp Butter. Rather than trying to compete with a huge catalog of conventional skincare products, Anything Brands takes a very specific approach: creating soothing balms for uncomfortable skin problems that are often overlooked.
What Is Anything Brands?
Anything Brands is a U.S.-based body-care company focused on natural remedies for everyday skin discomfort. The company says its mission is to create clean, natural body-care products that address itchy, irritated, dry, and sensitive skin. Its story began with the development of Anything Butt, a balm intended to soothe discomfort associated with hemorrhoids, itching, dryness, chafing, and other irritation.
According to the company’s brand story, the formulation was developed over several years before the company worked with a professional formulator and launched the product commercially. Anything Brands was founded around the idea that sensitive body-care products could be effective without feeling overly clinical or unpleasant to use.
The brand is particularly distinctive because it approaches sensitive-area care with a lighthearted tone while still presenting its products as serious body-care solutions.
What Does Anything Brands Sell?
Anything Brands currently has a relatively focused catalog. Its main products are Anything Butt Hemp Butter and Anything Itch Hemp Butter. The company’s product collection also features a bundle that combines the two balms.
Anything Butt Hemp Butter
Anything Butt is designed as a daily balm for discomfort involving itching, dryness, chafing, rashes, hemorrhoids, and irritation. The product page lists ingredients including organic aloe, vitamin E, hemp seed oil/CBD, organic arnica oil, organic ginger oil, and hemp oil.
The texture is one of the product’s more interesting characteristics. Rather than having the thick, medicinal feel associated with some traditional hemorrhoid creams, the brand describes it as a buttery balm intended to moisturize while providing soothing relief.
The product currently has a 4.5/5 rating from customer reviews on the company’s website. Several verified customers describe noticeable relief and a soothing feel, although the feedback is not universally positive. One customer reported that itching eventually returned, while another complained about the smell. A Canadian customer was also satisfied with the product but highlighted unexpected import costs.
Anything Itch Hemp Butter
Anything Itch takes a broader approach. According to Anything Brands, it is intended for problems such as bug bites, eczema, poison ivy, rashes, and general skin irritation. The listed ingredients include arnica, aloe, vitamin E, and menthol.
This makes Anything Itch potentially more versatile than Anything Butt because it is designed for all-over skin irritation rather than a single sensitive area. The cooling component also gives it a different positioning from the more moisturizing Anything Butt formula.
My Take on the Ingredients
From an ingredient perspective, I like that Anything Brands clearly identifies several of the botanical ingredients used in its formulas. Aloe, vitamin E, arnica, and hemp-derived ingredients are prominent throughout the product range.
Anything Butt, in particular, combines moisturizing and soothing ingredients rather than relying on a single active ingredient. That makes sense for people whose primary concern is uncomfortable, dry, or irritated skin.
That said, I would not treat a natural ingredient list as a guarantee that a product will work for everyone. Sensitive skin can react differently to botanical ingredients, and customers should review the complete ingredient list before applying any topical product.
What Customers Say About Anything Brands
The most useful customer feedback I found comes directly from product reviews published on the Anything Brands website. The overall sentiment is positive, with multiple customers describing the balm as soothing, moisturizing, and effective for their particular irritation.
There are also some useful criticisms in the reviews. Some customers report that the product did not completely control itching, while others mention the scent or the amount of time required for international delivery. One Canadian reviewer was happy with the product but unhappy about import charges.
This is important because it shows that the product is not universally perfect. For someone dealing with occasional irritation, the moisturizing and soothing qualities may be the biggest attraction. Someone looking for a stronger cooling effect or a specific treatment for persistent symptoms may have different expectations.
I also found that the brand’s independent online review footprint is still relatively limited compared with larger skincare companies. Searches across Reddit and other public sources produce considerable unrelated discussion around the phrase “Anything Butt,” rather than a large body of clearly attributable product reviews. For that reason, I would place more weight on verified product feedback and the company’s published ingredient information than on unrelated social-media mentions.
Quality and Formulation
One of the strongest aspects of Anything Brands is its clear product positioning. The company is not trying to sell dozens of unrelated beauty products. Instead, it concentrates on targeted body-care balms and explains what each product is designed to do.
The company’s product information states that Anything Butt is made in the USA and uses ingredients such as organic aloe, vitamin E, hemp oil, and arnica oil. The formula is also presented as a daily-use balm rather than something intended only for occasional emergencies.
For shoppers who prioritize plant-based body care, this is a compelling part of the brand’s proposition. However, I would still recommend checking the full ingredient list and product directions before use, particularly when applying anything to sensitive or damaged skin.
Is Anything Brands Easy to Shop?
Yes. The website is relatively straightforward, with the main products displayed prominently and a simple distinction between Anything Butt and Anything Itch. The brand also explains which balm is intended for different types of irritation, making the choice easier for first-time shoppers.
Another positive is that the company publishes its product information, ingredients, FAQs, and educational articles directly on its website. That gives shoppers more information before purchasing rather than forcing them to rely entirely on product descriptions from third-party retailers.
Anything Brands Pricing and Value
Pricing is one area where I think shoppers should be more selective. The company’s products are positioned as premium natural body-care products rather than inexpensive drugstore creams. The individual balms are currently listed around the $40 price point, although the site may offer discounts and promotional bundles.
That price can make sense for someone who has already tried conventional products and wants a more moisturizing, botanical balm. However, customers who simply need basic skin moisturization may find cheaper alternatives elsewhere.
Before ordering, I recommend checking the latest Anything Brands coupons and deals to see whether a promotional offer can improve the overall value.
Shipping and International Buying Considerations
Domestic shoppers should still review the current shipping terms before placing an order, while international customers need to pay particular attention to possible duties, taxes, and import fees. Customer feedback published on the product page includes a Canadian buyer who was happy with the product but was surprised by an import charge.
This does not necessarily reflect a problem with Anything Brands itself, because international duties can be imposed by the destination country. Still, it is an important cost consideration when comparing the final price with locally available alternatives.
Pros and Cons of Anything Brands
Pros
- Focused range of specialized body-care products.
- Uses recognizable botanical and moisturizing ingredients.
- Anything Butt has strong overall customer feedback on the brand’s website.
- Products have clear intended uses.
- Made-in-USA positioning for Anything Butt.
- Easy-to-navigate online store.
- Distinctive and approachable brand personality.
Cons
- Product selection is relatively small.
- Prices are higher than many conventional alternatives.
- Some customers report that the product did not completely resolve itching.
- The scent may not appeal to everyone.
- International buyers may face additional shipping, tax, or import costs.
- There is still limited independent third-party review coverage compared with established skincare brands.
Who Should Buy Anything Brands?
I think Anything Brands makes the most sense for shoppers specifically looking for natural, balm-based solutions for sensitive or irritated skin. Anything Butt is particularly specialized, while Anything Itch is the better option for people who want something intended for broader skin irritation.
I would be less likely to recommend the brand to someone who simply wants an inexpensive everyday moisturizer. The premium price is easier to justify when you actually need the specialized use case.
Is Anything Brands Worth It?
Overall, I think Anything Brands is worth considering if its specialized approach matches your needs. The company has created a distinctive niche around natural body-care balms, and the customer feedback available on its own product pages is generally encouraging.
What I particularly like is the combination of focused formulas, straightforward product positioning, and detailed ingredient information. At the same time, I would not overlook the price or assume that a natural formulation will work identically for every person.
My verdict: Anything Brands is worth trying for shoppers who specifically want a natural, soothing balm for sensitive or irritated skin, but it is best viewed as a specialized premium body-care brand rather than a general-purpose skincare company.
Final Verdict
Anything Brands stands out because it tackles an often-overlooked area of personal care with products that are practical, approachable, and deliberately different from traditional drugstore formulas. Anything Butt and Anything Itch both have clearly defined purposes, while customer feedback suggests that many users appreciate their moisturizing and soothing qualities.
There are reasonable criticisms around price, scent, international costs, and individual effectiveness, so expectations should remain realistic. For the right customer, however, the specialized formulas and natural-ingredient focus can make the brand a worthwhile addition to a personal-care routine.
Before purchasing, compare the current product price and check for an available Anything Brands coupon code or deal to potentially reduce the cost.